DOI: https://doi.org/10.15178/va.2022.155

Publicado: 2022-01-03

DOI: https://doi.org/10.15178/va.2022.155.e1391
DOI: https://doi.org/10.15178/va.2022.155.e1392

Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking

Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, César Serrano-Domínguez, Francisco Liébana-Cabanillas

33-60

DOI: https://doi.org/10.15178/va.2022.155.e1381
DOI: https://doi.org/10.15178/va.2022.155.e1386
DOI: https://doi.org/10.15178/va.2022.155.e1410
DOI: https://doi.org/10.15178/va.2022.155.e1415
DOI: https://doi.org/10.15178/va.2022.155.e1311
DOI: https://doi.org/10.15178/va.2022.155.e1329
DOI: https://doi.org/10.15178/va.2022.155.e1387
DOI: https://doi.org/10.15178/va.2022.155.e1335
DOI: https://doi.org/10.15178/va.2022.155.e1310
DOI: https://doi.org/10.15178/va.2022.155.e1327
DOI: https://doi.org/10.15178/va.2022.155.e1312
DOI: https://doi.org/10.15178/va.2022.155.e1375
DOI: https://doi.org/10.15178/va.2022.155.e1383
DOI: https://doi.org/10.15178/va.2022.155.e1384
DOI: https://doi.org/10.15178/va.2022.155.e1416
DOI: https://doi.org/10.15178/va.2022.155.e1371
DOI: https://doi.org/10.15178/va.2022.155.e1365
DOI: https://doi.org/10.15178/va.2022.155.e1393