Malagueñas SME CEOS and social media optimization
Main Article Content
Abstract
At the conference "Good practices of companies consisting of women labor working partners", which took place on February 24, 2010 in Malaga, SME CEOs commented on the importance of ICT in the business, using networks social, marketing and communication. Some studies such as Cocktail Analysis (2010) form a profile of women with respect to technology that will almost always behind the man in this article, with respect to Social Media Optimization and women, and taking as example the five interviews with entrepreneurs, we investigate whether this conception of women and technology corresponds with reality. According to the results obtained by the entrepreneurs interviewed, the websites of women CEOs have low implementation of the "Social Media Optimization". Ignorance of the SMO, their tools and their benefits are the main causes cited by women CEOs which do not implement the SMO.
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How to Cite
Belmonte Jiménez, Ana María. 2013. “Malagueñas SME CEOS and Social Media Optimization”. Vivat Academia. Journal of Communication, no. 123 (June):13-23. https://doi.org/10.15178/va.2013.123.13-23.
Section
Research Articles
References
BIBLIOGRAFÍA
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Maqueira, J. M. y Bruque, S. (2009): Marketing 2.0. El nuevo marketing en la web de las redes sociales. Madrid: RA-MA.
WEBGRAFIA
Bhargava, R. “About Rohit Bhargava”. Disponible en:
http://rohitbhargava.typepad.com/socialmediabio/
Rugaz, O. (2006). “SMO: Reglas para la "visibilidad" social de su web”. Disponible en:
www.oscarugaz.com/2006/09/reglas_para_la_.html
The cocktail analysis (2010): “Observatorio sobre viajes e internet”. Disponible en:
http://tcanalysis.com/blog/posts/primera-oleada-del-observatorio-sobre-viajes-e-internet