[1]
Marín Dueñas, P.P. and Gómez-Carmona, D. 2021. Application of sensory marketing techniques in fashion shops: the case of Zara and Stradivarius. Vivat Academia. Journal of Communication. 155, (Sep. 2021), 17–32. DOI:https://doi.org/10.15178/va.2022.155.e1392.