ARROBA, M.; TOAPANTA-CUNALATA, D.; TOSCANO-RAMOS, O. Factors that influence the strategic communication model and its impact on consumer behavior: MAGUSEVA case study. Vivat Academia. Journal of Communication, [S. l.], v. 156, p. 47–64, 2023. DOI: 10.15178/va.2023.156.e1483. Disponível em: https://www.vivatacademia.net/index.php/vivat/article/view/1483. Acesso em: 22 jul. 2024.