Torrado Morales, Susana, César San Nicolás Romera, and Beatriz Gómez Baceiredo. “The Runaway Lies, Media, Internet and Viral Advertising”. Vivat Academia. Journal of Communication, no. 115 (June 15, 2011): 95–118. Accessed July 3, 2024. https://www.vivatacademia.net/index.php/vivat/article/view/162.