Olea Jorquera, Marcela Fabiola, and Eduardo Hernán Román Álvarez. “The Value of Research in Public Relations”. Vivat Academia. Journal of Communication, no. 117E (February 15, 2012): 778–794. Accessed July 3, 2024. https://www.vivatacademia.net/index.php/vivat/article/view/92.