Conventional radio to webradio complex change. University students uses and perceptions
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Abstract
Hertz radio to webradio change has supposed a radio contents reconfiguration beyond the sound message. On the Internet, Radio has incorporated multimedia components to its language, it has lost brevity, and it has won interactiveness, circumstances that have facilitate made-to-measure radio. New radio characteristics at the Web suppose an opportunity to connect with new generations, digital natives. In that sense, present study aim has been to know university youngsters radio consumption, as well as the existence of new tendencies associated to the webradio.
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