Why ethical advertising? The most controversial campaigns

Main Article Content

María Teresa Pellicer Jordá

Abstract

The advertising is so important in the actually society. We depend on the advertising for doing a lot of activities in our life. Therefore, it's very necessary an ethics advertising, especially a true advertising. The state of affairs allows advertising to be conducted by anyone, at any moment and without guaranties. The consumer is being increasingly bombarded by constant and contradictory advertising, making difficult to actually exercise a fair judgement on what, when and how to buy. In this situation, the right of the consumer are as threatened as the image of advertising itself. Lie, as a tool of debate is disrespected and banalized; and long term image is sacrified in spite of the short term, under the umbrella of commercial pseudo-philosophies. The consumer is constantly assaulted with phone and digital marketing, lacking new ideas and looking for easy solutions, instead of resorting to true creativity. We speak about this topic in this interesting article.

Downloads

Download data is not yet available.

Article Details

How to Cite
Pellicer Jordá, María Teresa. 2018. “Why Ethical Advertising? The Most Controversial Campaigns”. Vivat Academia. Journal of Communication, no. 142 (February):97-107. https://doi.org/10.15178/va.2018.142.97-107.
Section
Research Articles
Author Biography

María Teresa Pellicer Jordá, Universidad de Murcia

Profesora en lla Facultad de Comunicación y Documentación de la Universidad de Murcia

References

Benavides Delgado, J. (2004). La ética y los medios de comunicación en el ámbito de la cultura publicitaria. Una aproximación conceptual. En J. A. Zamora. Medios de comunicación, información, espectáculo y manipulación. Navarra: Verbo Divino.

Bonete, E. (1999). Ética de la comunicación audiovisual. Madrid: Tecnos.

Hellín, P. (2008). El discurso publicitario contemporáneo. Su relación con lo social. Murcia: Diego Marín.

Moliné, M. (1973). La publicidad. Barcelona: Edit. Salvat.

Sánchez Guzmán, J. R. (1993). Teoría de la Publicidad. Madrid: Tecnos.

Valcárcel, A. (1998). Ética contra estética. Barcelona: Crítica.

Savater, F. (1998). Ética para Amador. Barcelona: Ariel.

Similar Articles

<< < 30 31 32 33 34 35 36 37 38 39 > >> 

You may also start an advanced similarity search for this article.