Why ethical advertising? The most controversial campaigns

Abstract

The advertising is so important in the actually society. We depend on the advertising for doing a lot of activities in our life. Therefore, it's very necessary an ethics advertising, especially a true advertising. The state of affairs allows advertising to be conducted by anyone, at any moment and without guaranties. The consumer is being increasingly bombarded by constant and contradictory advertising, making difficult to actually exercise a fair judgement on what, when and how to buy. In this situation, the right of the consumer are as threatened as the image of advertising itself. Lie, as a tool of debate is disrespected and banalized; and long term image is sacrified in spite of the short term, under the umbrella of commercial pseudo-philosophies. The consumer is constantly assaulted with phone and digital marketing, lacking new ideas and looking for easy solutions, instead of resorting to true creativity. We speak about this topic in this interesting article.