Comercial products presence in mass comunication media and selling evolution: motorcycle case in Spain (2001-2010)
Article Sidebar
Main Article Content
Abstract
The evolution of a term associated with a consumer product on social networking, Internet and film can grow parallel as its market could be. Also it can be influenced by the increase of conversation about in media. They are based on it, among others, the theories concerning the processes and media effects.
The aim of this paper is to analyze the trend of "motorcycle" in both network and in the movies, trying to establish points of relationship between that and the evolution of motorcycle´s sales in Spain between 2001 and 2010.
Methodology consists in the analysis of a data set, establishing some objective conditions in Internet search, equal terms, cookies, operating systems, IP results, etc.., as well as selection´s criteria films related to the "motorcycle" term.
Hypothesis is that a high number of films with an active presence of motorcycles involve an Internet conversation increase, a greater presence in traditional agenda settings and motorcycle´s sales growth in Spain.
Downloads
Metrics
Article Details
The main author must deliver the letter of transfer of copyright, according to the model provided by Vivat Academia, Revista de comunicación, which declares the transfer of copyright to the journal and make explicit the rights of authors regarding the dissemination and use of the manuscript once published.
Creative Commons Attribution/Non Commercial 4.0 International
References
Cho, J., Boyle, M. P., Keum, H. & Shevy, M. D. (2003). Media, Terrorism, and Emotionality: Emotional Differences in Media Content and Public Reactions to the September 11th Attacks. Journal of Broadcasting & Electronic Media, 47.
Gerbner, G., Gross, L., Morgan, M., Signorelli, N. & Shanahan, J. (2002). Growing up with television: cultivation processes. En Media Effects: advances in theory and research New Jersey: Lawrence Earlbaum.
Katz, E. (1957). The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis. Public Opinion Quaterly, 21: 61-78.
Kitchen, P. & Burgmann, I. (2004). Integrated Marketing Communication.
Recuperado el 30 de julio de 2011, de
http://onlinelibrary.wiley.com/doi/10.1002/9781444316568.wiem04001/full.
Mateos De Cabo, R., et alt (2007). La presencia de estereotipos en los medios de comunicación: análisis de la prensa digital española. Recuperado el 12/07/2011, de
Shanahan, J. & Morgan, M. (1999). Television and its Viewers. Cultivation Theory and Research. Cambridge: Cambridge University Press.
VV. AA. (2008). The International Encyclopedia of Communication. Alemania: Wolfgang Donsbach.