Comercial products presence in mass comunication media and selling evolution: motorcycle case in Spain (2001-2010)
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Abstract
The evolution of a term associated with a consumer product on social networking, Internet and film can grow parallel as its market could be. Also it can be influenced by the increase of conversation about in media. They are based on it, among others, the theories concerning the processes and media effects.
The aim of this paper is to analyze the trend of "motorcycle" in both network and in the movies, trying to establish points of relationship between that and the evolution of motorcycle´s sales in Spain between 2001 and 2010.
Methodology consists in the analysis of a data set, establishing some objective conditions in Internet search, equal terms, cookies, operating systems, IP results, etc.., as well as selection´s criteria films related to the "motorcycle" term.
Hypothesis is that a high number of films with an active presence of motorcycles involve an Internet conversation increase, a greater presence in traditional agenda settings and motorcycle´s sales growth in Spain.
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