Importance of integration policy content of advertising in television fiction in the context of transition to democracy in México

Abstract

This work aims to analyze the importance of content integrating political advertising contents in television fiction in the context of transition to democracy in Mexico, which has involved changes to the legal framework that did not include the regulation of spaces originally dedicated to entertainment; as well as the implications in terms of ethics, self-regulation and social responsibility. The regulation of political and electoral contents contained in the Mexican television fiction was out of considerations in the political reforms of 2007-2008 and 2014, and partly in the new Law on Telecommunications, Broadcasting and Public Service (2014); leaving gaps that violate the right to information of the audiences in Mexico. In a gender perspective, it is relevant if we consider that 51.1% of people who watch soap operas do it every day and 54.7% out of that percentage are women.