Social cognition study: clothing and its link as an analysis element of nonverbal communication

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Jonathan Rodríguez Jaime

Abstract

The aim of this study is to determine whether clothing might be an element in of analysis in nonverbal communication (NVC), given that currently there is an academic bias, on the one hand, those who incorporated it in the study of communication and on the other hand, authors who do not contemplate it, so that, an hermeneutical study was conducted as a method of elemental ontology, therefore, this article provides a criterion to create a theoretical framework for NVC and clothing as sub-category. By examining experimental studies and looking at scientific literature was found that clothing: a) is a non-linguistic sign that sends at least 19 different messages, b) Embraces all the structural elements for the existence of NVC c) is present as expression mechanism in other species, and d) supports the verbal system by executing 5 functions. These results provide the basis for experimental researches. In addition, it is concluded that is a priority for the scientific community, to establish a uniformed classification, in order to allow theoretical advancement of these elements at the international level, through the same language, otherwise, communication sciences, especially in the sphere of NVC, will continue suffering from multiple opposed or inaccurate conceptions, therefore, it is proposed that the acronym (CF) be used  to name any factor or issue resulting from clothing as an element of non-verbal expression.

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Rodríguez Jaime, Jonathan. 2018. “Social Cognition Study: Clothing and Its Link As an Analysis Element of Nonverbal Communication”. Vivat Academia. Journal of Communication, no. 143 (May):85-110. https://doi.org/10.15178/va.2018.143.85-110.
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Research Articles

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