The humor in political communication: the Spanish Constitution in the column "political scenes" of Campmany

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Aurora García González
Sarai Lagos Area
Mª Lourdes Román Portas

Abstract

The work studies the articles published in the column "Political scenes", during the three months that ended in the ratification of democracy in Spain through the new Constitution. The humor from the columnism of Jaime Campmany allows to notice the scope of freedom in which he managed to write. This work proposes the study of a type of journalism that made its way in the difficult years of the political transition and that allowed to introduce certain topics from the prism of humor. Communication studies on humor illustrate the complex role that it plays in the formation of perceptions. The ability to use and recognize humor is not trivial, but it can explain the success in a group or in different social contexts. The years between the death of Franco and the advent of socialism in Spain were marked by the approval of the Law of Political Reform, the Constitution of 1978 and successive electoral processes. With a methodology of descriptive analysis, it has been possible to establish that Campmany addressed in his political column the public affairs of the nation, specifically the approval of the constitutional text, from a conservative position and with a great sense of humor.

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How to Cite
García González, Aurora, Sarai Lagos Area, and Mª Lourdes Román Portas. 2018. “The Humor in Political Communication: The Spanish Constitution in the Column ‘political Scenes’ of Campmany”. Vivat Academia. Journal of Communication, no. 144 (September):51-67. https://doi.org/10.15178/va.2018.144.51-67.
Section
Research Articles
Author Biographies

Aurora García González, Universidad de Vigo

PhD in Public Communication and, currently, Full Professor of Journalism with accreditation for the Corps of Professors, in the Faculty of Social Sciences and Communication of the University of Vigo. She is the Director of the Departmental Communication and IP Section of the Research Group CS1 (ICOM) of the same University. Author of numerous publications and scientific articles. He teaches the subject "Public Opinion", in the Degree of Advertising and the course "Radio models: innovations and social uses" in the Master in Research in Communication.

Sarai Lagos Area, Universidad de Vigo

PhD in Communication Research from the University of Vigo. Member of the Research Group CS1 (ICOM) of the same University. Graduated in Advertising and Public Relations from the University of Vigo. Member of the Research Group that developed the Project on Values in Advertising that gave rise to the publication "Education in values through advertising. The advertising campaigns of the ONCE on the radio "in Correspondences & Analysis (2015). Copywriter and community manager of Andamio Publications (Barcelona).

Mª Lourdes Román Portas, Universidad de Vigo

PhD in Communication Research from the University of Vigo. Member of the Research Group CS1 (ICOM) of the same University. Degree in Hispanic and Galician-Portuguese Philology, both from the University of Santiago. Member of the Research Group that developed the Project Studies on the reflection of Galician culture and society in fiction films made in Galicia and Galicia, financed by the Xeral Secretariat for relations with the media of the Galician Government.

References

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Fuentes hemerográficas

La Voz de Galicia, 1975-1978

ABC, 1978

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