Influence and media impact of the "face to face" debates held before the general elections in 2008 in Spain: José Luis Rodríguez Zapatero (PSOE) vs Mariano Rajoy (PP)
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This article focuses on the study of the "face to face" electoral debates held in Spain on the occasion of the 2008 general elections between José Luis Rodríguez Zapatero (PSOE) and Mariano Rajoy (PP) and organized by the Academy of Sciences and the Television Arts. These debates have been selected for an in-depth study because they mean the return of debates in Spain fifteen years after the last face-to-face in a general election, held in 1993 between the then President of the Government, Felipe González (PSOE) , and José María Aznar (PP). The debates of 2008 became a historic event with a great impact on both the national and international media, which made a relevant coverage of it. Although the broadcast of the debates scarcely modified the vote of citizens, it did encourage electoral participation, which always alters the distribution of seats. Holding them was important for the process of democracy, since they motivated electoral participation, and for the information of citizens, who took a great interest in both political television programs.
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