Facebook Live y la televisión social: el uso del streaming en Antena 3 y laSexta

Mercedes Herrero de la Fuente; Antonio García Domínguez

doi:10.15178/va.2019.146.43-70

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Published: Mar 15, 2019

DOI: https://doi.org/10.15178/va.2019.146.43-70

Keywords:

Facebook Live, Facebook, streaming, engagement, social audience, social networks, transmedia storytelling, crossmedia platform, user interaction

Mercedes Herrero de la Fuente

Universidad Nebrija

Antonio García Domínguez

Social Media Atresmedia Universidad Nebrija

Abstract

Digital technology provides narrative and interaction possibilities with the audience that have already begun to be exploited by televisions. One of the most recent is Facebook Live, which allows us, through Facebook, to broadcast live or streaming from a mobile device. The Atresmedia group adopted this tool in late 2016, both in Antena 3 and laSexta, incorporating it to certain profiles of these TV channels in the referred social network. These live broadcasts seek direct contact with the followers of the different television spaces and are part of a broader digital strategy, in which the social and the traditional audiences appear related. This piece of research focuses on analyzing how Atresmedia uses these live connections and if there is a strategy with some defined guidelines and objectives in the analyzed Facebook accounts, both in Antena 3 and laSexta.

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How to Cite

Herrero de la Fuente, Mercedes, and Antonio García Domínguez. 2019. “Facebook live and social television: the use of the streaming in Antena 3 and laSexta”. Vivat Academia. Journal of Communication, no. 146 (March):43-70. https://doi.org/10.15178/va.2019.146.43-70.

Issue

Issue 146 - 15 March / 15 June 2019 - Year XXII

Section

Research Articles

The main author must deliver the letter of transfer of copyright, according to the model provided by Vivat Academia, Revista de comunicación, which declares the transfer of copyright to the journal and make explicit the rights of authors regarding the dissemination and use of the manuscript once published.

Creative Commons Attribution/Non Commercial 4.0 International

Author Biographies

Mercedes Herrero de la Fuente, Universidad Nebrija

Director of the Master of Journalism in Television. Teacher at the Faculty of CC. of Communication and Arts, teaches undergraduate and postgraduate courses related to television production and writing. Member of the Nebrija Group of Analysis and Anticipation Journalism, has focused its latest research on the use of social networks by television networks, within its global strategies to attract audiences and in the new models for making documentaries, in special the collaborative.

Orcid ID: https://orcid.org/0000-0002-5361-9056

Antonio García Domínguez, Social Media Atresmedia Universidad Nebrija

Social Media Manager at Atresmedia. Associate professor at the Nebrija University. Computer engineer linked to the Social Media world and in general to the Internet. Before taking on the management of social networks at Atresmedia, he worked in various companies developing tasks related to programming, application integration, management and web design and social networks. He completed his studies with the best academic record of his promotion.

Orcid ID: https://orcid.org/0000-0003-2686-0503

References

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