Ethnic media, adaptation to the digital ecosystem and uses of the migrant diaspora
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Abstract
This article addresses the current situation of ethnic media, spaces traditionally destined for migrant communities, which, far from their preconceived extinction, have survived and find new possibilities through conservation and in many cases renewing their role as identity gratifiers. Today they still conserve a space of importance in terms of consumer preferences on the part of these groups, although they have had to adapt to the digital ecosystem introducing substantial changes in their business model, structures and content production adapted to the digital environment. These pages explore and compare content, organizational structures, tools and editorial lines of two ethnic media related to the migrant community of Mexicans in the United States, one born with exclusively digital and transnational vocation as Conexión Migrante and the other adapted from a printed format to the community of Mexicans in New York as Diario de México in the USA. The research focuses mainly on finding out if these media would be privileging the maintenance by migrants of their links with the society of origin or, on the contrary, the cultural assimilation in their new destination, and in what way, the move to a digital format with more interactive and horizontal structures help in these processes
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