The art of the deal

Pablo Agustín Artero Abellán

doi:10.15178/va.2019.148.149-153

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Published: Sep 15, 2019

DOI: https://doi.org/10.15178/va.2019.148.149-153

Keywords:

persuasive language, curse word, vulgar register

Pablo Agustín Artero Abellán

Complutense University of Madrid

Abstract

The review formally presented here constitutes an analysis of the book The Art of the Deal by the businessman and president of the United States, Mr. Donald J. Trump, who, simultaneously, is one of the main themes of my PhD project. The review covers the analysis of the content and linguistic parameters.

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How to Cite

Artero Abellán, Pablo Agustín. 2019. “The art of the deal”. Vivat Academia. Journal of Communication, no. 148 (September):149-53. https://doi.org/10.15178/va.2019.148.149-153.

Issue

Issue 148 - 15 September / 15 December 2019 - Year XXII

Section

Reviews

The main author must deliver the letter of transfer of copyright, according to the model provided by Vivat Academia, Revista de comunicación, which declares the transfer of copyright to the journal and make explicit the rights of authors regarding the dissemination and use of the manuscript once published.

Creative Commons Attribution/Non Commercial 4.0 International

Author Biography

Pablo Agustín Artero Abellán, Complutense University of Madrid

PhD in English and contrastive English-Spanish linguistics from the Complutense University of Madrid. His thesis is framed in the analysis of political discourse, rhetoric and political communication around the figures of Mr. Donald J. Trump and Mr. Pablo Iglesias Turrión. In the academic years of 2016/2017 and fall / winter 2017 he was Assistant Professor at the Universities of Occidental College and Wesleyan University in the United States. He is currently Assistant Professor in New Caledonia. In addition, he is the author of the article ‘La “casta” y el “cambio”. El “diccionario podemos” o fetichismo lingüístico en la reinvención de la retórica política a través del marco tecnológico: Twitter’.