La necesidad de la educación estética para la formación en diseño gráfico: una propuesta metodológica.

África Presol Herrero; Julio  Pérez Manzanares

doi:10.15178/va.2020.153.117-136

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Published: Dec 3, 2020

DOI: https://doi.org/10.15178/va.2020.153.117-136

Keywords:

Graphic design, aesthetics, visual culture, communication, branding, visual identity

África Presol Herrero

Antonio de Nebrija University

Julio Pérez Manzanares

Antonio de Nebrija University

Abstract

This research studies the need to combine aesthetic education and the acquisition of visual culture as technical skills for graphic design. A double methodology is established: recovery and bibliographic exploration that analyzes the linking of the technical knowledge of both disciplines, as well as the practical analysis of the results obtained through its application in the teaching experience and the questionnaire as a qualitative research technique carried out to Degree students in Advertising and Public Relations. The results show that the transversal teaching method and historical and theoretical training on visual media are suitable for the application of digital techniques and the development of projects for the creation of branding, visual identity, and brand image.

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How to Cite

Presol Herrero , África, and Julio Pérez Manzanares. 2020. “The Need for Aesthetic Education for Training in Graphic Design: A Methodological Proposal”. Vivat Academia. Journal of Communication, no. 153 (December):117-36. https://doi.org/10.15178/va.2020.153.117-136.

Issue

No. 153 (2020): Issue 153 - 15 december 2020 / 15 march 2021 - Año XXIII

Section

Research Articles

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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Author Biographies

África Presol Herrero, Antonio de Nebrija University

Doctor in Advertising and Public Relations from the Camilo José Cela University. Degree in Information Sciences by the Complutense University of Madrid. Director of the Degree in Advertising and Public Relations at the Faculty of Communication and Arts at the Antonio de Nebrija University. Professor of Graphic Design, Creative Thinking, and Advertising Design. My teaching and research activity focused on lines of research: creativity and graphic design, new technologies, corporate image, and educational innovation. With more than 800 hours of complimentary training as a teacher, direction, and assessment of TFM and TFG, degree management and coordination of subjects and degrees, management positions, and various educational innovation projects.

Julio Pérez Manzanares, Antonio de Nebrija University

Doctor in Art History from the Complutense University of Madrid. Associate professor at the Antonio de Nebrija University, teaching the subjects of Contemporary Art and Aesthetics and Visual Culture in the degrees of Audiovisual Communication and Advertising and public relations. A specialist in contemporary art, historiography, gender theory, and visual culture, he has made various publications and curators of exhibitions in this area.

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