Enterprising and creative people: an interdisciplinary proposal of teaching innovation

Abstract

One of the cornerstones of the implementation of the EHEA is the need to bring businesses and universities, in order to improve the undergraduate students’ training for their more efficient incorporation into labor market. On this basis, the University should make an effort to invite their classrooms to professionals and to facilitate to students a direct contact with the reality of the company.

In the professional sector and the training that concerns us, Advertising and Public Relations, the need to bring businesses and universities, is the most pressing because of professional opportunities that offers. For that reason, from the Department of Advertising and Corporate Communications of San Pablo CEU University, it was taken an initiative ("Competition of Enterprising and Creative People") where were involved several subjects, in order to connect students with advertisers to work in a true campaign.

This paper describes this teaching and interdisciplinary experience, which it offers to students an effective way of learning, and which it adapts to the skills that students should acquire in their education. This initiative, after its second year, has been consolidated as teaching innovation project within the framework of the EHEA.