Web 2.0 in online museums of contemporary art

Main Article Content

José Nicolás del Río Castro

Abstract

This paper analyzes the main uses of Web 2.0 in ninety-one online museums of contemporary art. From the collected data three types of communication can be established, depending on content format and audience involvement. The first one relies on audiovisual repositories and blogs, and the second one on social networks. Both are the most widespread; however audience participation within these formats is limited to reviewing and rating some of the museum’s online offerings. Consequently, visitors’ contributions run parallel to the museum’s institutional communication and do not interfere with it. The third type of relationship is based on forums, wikis, mash-ups, and social tagging; a group of formats which depend heavily on visitors’ contributions for them to work; however their presence is minimal and its repercussion practically non-existent. Judging from the collected data, the close relationship between museums and visitors brought about by 2.0 technologies is most often used by online contemporary art museums to communicate museographic projects to their visitors, rather than involving them in the co-creation of those.

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How to Cite
del Río Castro, José Nicolás. 2012. “Web 2.0 in online museums of contemporary art”. Vivat Academia. Journal of Communication, no. 117E (February):1310-28. https://doi.org/10.15178/va.2011.117E.1310-1328.
Section
Research Articles
Author Biography

José Nicolás del Río Castro, Universidade da Coruña (España)

Doctor en Arte por la Universidad de Santiago de Compostela, Master por la Universidad de Rutgers en EE.UU y estudios de Diseño Gráfico en la Escuela de Artes Visuales de Nueva York. A lo largo de su carrera ha compaginado su trabajo profesional como diseñador gráfico con labores docentes en el Master de Creación y Comunicación Digital de la Universidade da Coruña, en los cursos de postgrado DIME (Diseño de Materiales Interactivos para Educadores) de la Universidad de Santiago de Compostela y en el Master en Arte, Museología y Crítica Contemporáneas, de la misma universidad. También ha impartido cursos de grado y licenciatura en la facultad de Ciencias de la Comunicación de la Universidade da Coruña.

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