La web 2.0 en museos online de arte contemporáneo

José Nicolás del Río Castro

doi:10.15178/va.2011.117E.1310-1328

PDF (Español (España))

Published: Feb 15, 2012

DOI: https://doi.org/10.15178/va.2011.117E.1310-1328

Keywords:

Online museums, Virtual museums, Web 2.0, Internet, Contemporary art

José Nicolás del Río Castro

Universidade da Coruña (España)

Abstract

This paper analyzes the main uses of Web 2.0 in ninety-one online museums of contemporary art. From the collected data three types of communication can be established, depending on content format and audience involvement. The first one relies on audiovisual repositories and blogs, and the second one on social networks. Both are the most widespread; however audience participation within these formats is limited to reviewing and rating some of the museum’s online offerings. Consequently, visitors’ contributions run parallel to the museum’s institutional communication and do not interfere with it. The third type of relationship is based on forums, wikis, mash-ups, and social tagging; a group of formats which depend heavily on visitors’ contributions for them to work; however their presence is minimal and its repercussion practically non-existent. Judging from the collected data, the close relationship between museums and visitors brought about by 2.0 technologies is most often used by online contemporary art museums to communicate museographic projects to their visitors, rather than involving them in the co-creation of those.

Downloads

Download data is not yet available.

How to Cite

del Río Castro, José Nicolás. 2012. “Web 2.0 in Online Museums of Contemporary Art”. Vivat Academia. Journal of Communication, no. 117E (February):1310-28. https://doi.org/10.15178/va.2011.117E.1310-1328.

Issue

Issue 117 Extra - December 2011 - Year XIV

Section

Research Articles

The main author must deliver the letter of transfer of copyright, according to the model provided by Vivat Academia, Revista de comunicación, which declares the transfer of copyright to the journal and make explicit the rights of authors regarding the dissemination and use of the manuscript once published.

Creative Commons Attribution/Non Commercial 4.0 International

Author Biography

José Nicolás del Río Castro, Universidade da Coruña (España)

Doctor en Arte por la Universidad de Santiago de Compostela, Master por la Universidad de Rutgers en EE.UU y estudios de Diseño Gráfico en la Escuela de Artes Visuales de Nueva York. A lo largo de su carrera ha compaginado su trabajo profesional como diseñador gráfico con labores docentes en el Master de Creación y Comunicación Digital de la Universidade da Coruña, en los cursos de postgrado DIME (Diseño de Materiales Interactivos para Educadores) de la Universidad de Santiago de Compostela y en el Master en Arte, Museología y Crítica Contemporáneas, de la misma universidad. También ha impartido cursos de grado y licenciatura en la facultad de Ciencias de la Comunicación de la Universidade da Coruña.

References

Anderson, P. (2007). What is Web 2.0? Ideas, technologies and implications for education. JISC Technology and Standards Watch. Recuperado el 22 de junio de 2011, de

www.jisc.ac.uk/media/documents/techwatch/tsw0701b.pdf

Barnett, E. (2011). Social networks beat entertainment sites as most popular UK online activity. The Telegraph. Recuperado el 17 de junio de 2011, de

www.telegraph.co.uk/technology/news/8385859/Social-networks-beatentertainment-sites-as-most-popular-UK-online-activity.html.

Crenn, G. & Vidal, G. (2008). L’introduc-tion des technologies web 2.0 dans les musées d’artmoderne et contemporain: vers de nouvelles relations entre l’institution muséale et

sespublics?Recuperado el 27 de junio de 2011, de www.centrepompidou.fr/musee2.0

Espadas Bardón, J. (2009). Museums Web 2.0 Ranking. Recuperado el 24 de junio de 2011, de www.museothyssen.org/blogs/museums_web_20_ranking_jun_2009.pdf.

Flatt, M. (2010). ¿Necesitan los museos a los medios de comunicación social, o más bien el boca a boca? Revista de los museos de Andalucía, 8(12): 34.

Kelly, L. (2009). The Impact of Social Media on Museum Practice. Recuperado el 27 de junio de 2011, de australianmuseum.net.au/document/The-Impact-of-Social-Mediaon-Museum- Practice.

López, X., Margapori, I., Maragliano, R., & Bove, G. (2010). The presence of Web 2.0 tools on museum websites: a comparative study between England, France, Spain,

Italy and the USA. Museum Management And Curatorship, 25(2): 235-249.

Macarthur, M. (2007). Can museums Allow Online Users to Become Par- ticipants?

Recuperado el 01 de junio de 2011, de www.aamus.

org/pubs/webexclusive/digitalmuseum.cfm.

Marsh, C. (1996). The Role of Emotions. Recuperado el 13 de junio de 2011, de www.astc.org/resource/education/learning_marsh.htm.

O’reilly, T. (2005). What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.

Recuperado el 29 de junio de 2011, de

oreilly.com/web2/archive/what-is- web-20. html.

O’reilly, T. (2009). Web Squared: Web 2.0 Five Years On. Recuperado el 3 de junio de 2011, de www.web2summit.com/web2009/public/schedule/detail/10194.

Peacock, D. (2008). Making ways for change: Museums, disruptive technologies and organisational change. Museum Management and Curatorship, 23: 333-351.

Rodá, C. (2010). De 1.0 a 2.0: el viaje de los museos a la comunicación social.

Revista de los museos de Andalucía, 8(12): 22-33.

Simon, N. (2010). The Participatory Museum. Museum 2.0. California: Santa Cruz.

Teather, L. & Wilhelm, K. (1999). Web Musing: Evaluating Museums on the Web from Learning Theory to Methodology. Recuperado el 28 de junio de 2011, de

http://www.archimuse.com/mw99/papers/teather/teather.htm.

Vogelsang, A. & Minder B. (2011). Audience+: A Holistic Approach to Devel- oping Social Media Guidelines for Swiss Museums. Recuperado el 27 junio de 2011, de

conference.archimuse.com/mw2011/papers/audience_a_holistic_approach_to_developing_soc.

Walsh, P. (1997). The Unassailable Voice. Recuperado el 29 de junio de 2011, de www.archimuse.com/mw97/speak/walsh.htm.