The spanish media in times of pandemic: news generation on social media during COVID-19

Main Article Content

Sandro Arrufat Martín

Abstract

This research presents a quantitative study on the information disseminated by the main Spanish media in their social network profiles during the onset stage of the pandemic in Spain until the conclusion of the first State of Alarm decreed by the Spanish Government. In this regard, the results presented show both, the degree of interest by citizens in the information related to COVID-19 during the established time frame and also in which social channels these messages have had greater interaction and acceptance. Likewise, the research has allowed obtaining precise data on which social networks respond best depending on the type of messages and disseminated content. In addition, the research methodological design has led to obtaining results on other social topics of interest and current affairs that are not related to the pandemic and that media also generated in their discourse during the established months for the analysis.

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How to Cite
Arrufat Martín, Sandro. 2021. “The Spanish Media in Times of Pandemic: News Generation on Social Media During COVID-19”. Vivat Academia. Journal of Communication 154 (May):107-22. https://doi.org/10.15178/va.2021.154.e1309.
Section
Monograph 3
Author Biography

Sandro Arrufat Martín, Rey Juan Carlos University

Associate Professor at the Rey Juan Carlos University and professor and researcher at EAE Business School. Doctor in Communication Sciences from the Rey Juan Carlos University. Likewise, he has participated in several research projects related to the management and strategies of digital communication, social networks, and corporate reputation. Similarly, he has public relations, branding, and corporate communication among his research lines.Currently, Director of Communication and Institutional Relations at Santander Financial Institute(SANFI), a center of the UCEIF Foundation whose patrons are Banco Santander and the University of Cantabria. He graduated in Journalism (2016), Master in Corporate Communication Management from EAE Business School (2017), and Master in Protocol, Communication, and Integral Organization of Events from Rey Juan Carlos University (2018).

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