Contemporary interactions: heritage in the mass media

Abstract

There is no doubt that the whole social, cultural, political and economic and media phenomenon, which we usually refer to under the term heritage, is currently one of the most relevant over the world. Evidences of this fact are plausible: it is enough to have a look at the great national projects, which mainly relate almost always to heritage and its relation to the strategies of economic and development growth. Historically, heritage has been established as one of the basic milestones of national construction and is undoubtedly a chiefly reference regarding identity and the ambitions of the collective symbolism both of peoples and cultures. The giant importance of the procedure dimension of heritage hides in turn the necessary generation of theories and its location and justification through the ways of social behaviour. It is in the projection of these matters by mass media when the enormous span of this phenomenon is really built up, as well as its solid hooks in nations, identity and development. This paper aims to shed light on the importance, in this context, of the task of mass media.