New users of media business

Abstract

Internet transformed in a radical way the information market, affecting all the traditional models to organizate the information. That old way process of no return communication between users and media has been canceled and superseded. Communication process does not end with the mere arrival of the product to the consumer. It is also necessary to hear your response. Your bid must be bidirectional, open, participatory and inclusive between professionals and their public. Distribution is now personalized and immediate: no entry barriers have disappeared, because support and channels are fully online, by Web screens. New online media companies should determine their value throwgh the level of their attended audience, the viewing time given by their public. Information dwelt from being a scarce resource, becomming a media noise unbearable that saturates the supply demand. Receivers who before obeyed now command: demanders, critics, active, productive, helpful, involved, commentator and broadcaster with its own digital environment. Users are now viewsers (users-viewers), browsers (navigators), players (players disinterested), prosumers (consumers, producers) and produsers (producers and users). 'Mass media' companies do not order, but the 'social media' from the audience instead. Intertextuality is a main characteristic of our modern culture. What is not on the Web today, is not in the world. Everything is knowable and only available online. Every world culture has been assumed by the network of Internet. Teaching, research, dissemination, should be scanned, lest they become outdated. Civilization will come through the screens, as it came before by publishers.