The challenge of Carlos Soria (II): contents and interactivity

Abstract

Carlos Soria revolutionized social networks containing almost unprecedented in Facebook, Twitter and Youtube. BBVA sponsorship gave the climber the opportunity to make known their history and beyond, reflect a set of values that were widely positive response in their social profiles. In this second part of the detailed study of the various accounts that the bank and the mountaineer launched, we will focus on the analysis of the contents and the response that users gave to them. We seek, therefore, to know not only the degree of acceptance of the profile of Carlos Soria in networks, which already face in the first part of this study, but also the extent to which users accepted the proposed content and profiles of produced a response to them, assess their significance.