AND NOW THAT THE GLOBAL HEALTH EMERGENCY ABOUT MPOX 2022-2023 IS OVER: HOW ARE THE HEALTH COMMUNICATIONAL MESSAGES ABOUT THIS DISEASE WITH MOST VIEWS ON YOUTUBE?
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Introduction: Following the end of the global outbreak of Monkeypox (known as “Monkeypox” or “Mpox”) in 2023, the importance of health communication messages cannot be ignored. With the aim of analyzing the information available about Mpox on YouTube, this study examined the main characteristics of the most viewed videos about monkeypox, examining their reliability, usefulness, intentionality and impact. Methodology: For this analysis, YouTube videos about monkeypox were selected based on the content that had received the greatest number of views. Results: Broadly speaking, of the 173 videos detected, among other results, it was found that the majority of the videos are published by content channels of various media outlets (43.93%) and by individuals (37.57%). Discussion: The main findings reaffirm previous trends, regarding the great success of YouTube as a health information consumption platform; although it was not possible to identify any specific influencer. Conclusions: Although this work is limited to a specific disease, future research is recommended that replicates this methodology in other types of diseases linked to health communication, to check if there are patterns of characteristics found in these videos that are replicated in other pathologies or cases.
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