Sociocommunicative foundation of design. Social change by design

Abstract

This article tries to direct to a rationalization of the Design by means of an approximation to Social Sciences. The relation of the Design with the Art always has been the most obvious and probably most exploited, slipping by the most rational and logical part that brings the Design over to the Science.

The deepest purpose of the Design is to provide well-being to the human being, the solution of problems of daily nature and, therefore, to improve his conviviality between the natural world and the artificial world. We have to think also that this discipline is the creator of our material culture in which the objects have stopped having a merely utilitarian function to acquire a social function. But also the Design has been the responsibility or, at least, accomplice of the consumism and mercantilists problems who afflict to our contemporary society and who carry the degradation of our environment.

This brief text chases to justify the need of a solid sociological and communicative base on which to construct the Design and his discourse more focused on a social perspective that to the traditional aesthetic and plastic vision.