Analysis of gender violence awareness campaigns promoted by the Ministry of Health, Dender and Social Policies (2008-2011) summary

Abstract

This article analyzes the message, the form and contents of campaigns about gender violence awareness promoted by the Spanish Ministry of Health, Gender and Social Policies during the period 2008-2011. The research also has the purpose of studying the data collected in a quantitative and qualitative sense, determining the elements selected by the ads screenwriters to emphasize the message. Iconic and text elements will be studied, as the media chosen for the development of the campaign. Social changes and their influence over the update of the consecutive awareness campaigns are considered as well. The elected method of working it was the previous discourse analysis and further study of the campaign perception.