The runaway lies, media, internet and viral advertising

Abstract

The objective of this paper is therefore to reflect on how speed intrudes decisively in composition in the world of information, of disinformation and of its new persuasive purposes, by exemplifying these “Stories of Speed in the Media” by way of the analysis of some occurrences in Spain in recent years. Among the most famous cases we were able to find were false news reports about politics (the theft of the parliamentary seat of the prime minister, Rodríguez Zapatero) or religious or social customs (the coverage of a musical video created by a supposedly Catholic group “The Association of the Newly Reborn” – advocating virginity until marriage). The consequences of some of these cases, born since the era of the world of publicity as viral marketing campaigns can be turned against their own creators as in the case of the campaign “estosololoarreglamosentretodos.org” and the counter-campaign which it gave rise to in the Internet.