Analysis of ethical codes of advertising field

Abstract

The advertising is attacked of constant form from diverse fronts, but almost all the critiques refer to his ethical slope. For this reason we want to study and to analyze the ethical advertising frame and to reveal his strong and weak points. Hereby we will be able to judge in a just way to the advertising from the moral and ethical point of view. With this aim, we are going to analyze diverse codes of practice of the advertising area, which are in force at present. Of this analysis we will obtain also the comparative one between all of them to know, finally,the beginning that shape the advertising ethics.