Entry profile grade students in the schools of communication in universities of Madrid: the case of the Summer School of Media foundation FIDES/UFV

Abstract

In July 2010, it was conducted a survey to students who wanted to take some of the Degrees in Communication at the Universities of Madrid to determine their entry profile. It was to draw a sketch about the different motivations of the prospective students that drive them to choose these studies, relationship with the media and the level of influence that they wield, and their professional expectations.

As universe of the research was taken three hundred students who want to enrol in any of the Universities of Madrid and were participating in a summer course, the Summer Media School, whose primary goal was his media literacy and familiarize them with the production processes in media.