Construction of a view from sports news androcentric. From invisibility to stereotypes of women athletes

Abstract

Sport mass media are sometimes accused of showing sexist manners in their speech as a result of an androcentric vision of reality that has been inherited from the past. This information sexism stands out in the way of selecting and writing sport contents, mostly devoted to men, as much as in their public display when using a language that easily falls into topics and stereotypes. This contributes to prolong disparities between men and women instead of correcting them. Nevertheless, sport journalism should take the opportunity to promote equality values among people because they address a big audience on which they exert an enormous influence.