Malagueñas SME CEOS and social media optimization

Abstract

At the conference "Good practices of companies consisting of women labor working partners", which took place on February 24, 2010 in Malaga, SME CEOs commented on the importance of ICT in the business, using networks social, marketing and communication. Some studies such as Cocktail Analysis (2010) form a profile of women with respect to technology that will almost always behind the man in this article, with respect to Social Media Optimization and women, and taking as example the five interviews with entrepreneurs, we investigate whether this conception of women and technology corresponds with reality. According to the results obtained by the entrepreneurs interviewed, the websites of women CEOs have low implementation of the "Social Media Optimization". Ignorance of the SMO, their tools and their benefits are the main causes cited by women CEOs which do not implement the SMO.