The management of people in the new business communication

Abstract

This paper is a reflection which combines several aspects regarding the information market, which, up until now, has been dealt with cautiously. Like any other, the communication industry is not immune to the economic circumstances in which we live in this first decade of XXI century and, in this context, this article will study how media companies are related to human resources and it will explore how people, within the information business field, have gained more importance; they suffer an important transition that is a result of changes in their work routines, and which contribute to the permanence of its economic unity within the so-called fourth economic sector. Specifically, the paper focuses on these relationships (intra-corporate) and how this internal public, sometimes as players and other times as spectators, attending the daily routine of business, help to transmit a singular image (values, training, etc.) outside the organization, which needs planning, management and specific, pioneering administration, more so in these times of constant fluctuations.