An example of a fragmented reality: Taurine information in the Spanish media

Abstract

Currently, the main problem of the bullfighting information in our country lies in the fragmented traditional media attention devoted to the Fiesta. This paper highlights the lack of regularity in the coverage of the world of bulls in the press, the radio or the television and points out how this circumstance has forced fans to come to the specializing press, the portals or the ever more numerous and better documented bullfighting blogs, media that have learned to adapt his speech to the current postmodern context for information.