Comparative of enological-tourism content in web 2.0

Abstract

The use of the internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of this new channel’s elements to communicate in an efficient way the strategical plans of enological tourism management towards different audiences. This research uses a comparative questionnaire in 2011 about the management between the main enological-tourism websites of two important Origen Denomination: D.O.C. La Rioja and D.O. Ribera del Duero. Like that, we´ll be able to analyze and reflect about different communication strategies which use every wine region to obtain more tourists and economic benefits. It´s important to know what type of information is more attractive and shock publics better and find out what Origen Denomination has the best corporate image. At last we obtained that not exist union about enological-tourism content in Webs of D.O. Ribera del Duero opposite Webs in D.O.C. La Rioja, with a better corporate image this last wine region.