Public relations as a tool of Foresight

Main Article Content

David Caldevilla Domínguez

Abstract

Since apparently no one manipulative postulates, it creates a trust relationship between the sender and the receiver when it is clearly informational messages. Ergo, in which things we believe and why we come to believe in them. It's necessary that the receiver has a series of filters to help him to discern between what is credible and what is true.

The publirrelacionistas are, unfortunately, the last and only line of defense of free man of the XXI Century, therefore accept our Crusade release those who have no access to these tools and they are passive objects of manipulation by their ignorante.

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Article Details

How to Cite
Caldevilla Domínguez, David. 2009. “Public Relations As a Tool of Foresight”. Vivat Academia. Journal of Communication, no. 106 (June):30-49. https://doi.org/10.15178/va.2009.106.30-49.
Section
Research Articles
Author Biography

David Caldevilla Domínguez, Universidad Complutense de Madrid, la Universidad Europea de Madrid y Escuela Superior de Estudios de Relaciones Públicas

Licenciado y Doctor en CC.II. (Comunicación Audiovisual por la U. Complutense). Diplomado en Magisterio (U. de Zaragoza). Acreditado a titular (ANECA). Docente en: U. Complutense, U. Europea de Madrid, IED, ESERP e IPAM (Oporto, Portugal). Ponente y conferenciante y profesor en varios títulos propios (Telemadrid, Walter & Thompson, McCann…). Secretario General de la SEECI (Sociedad Española de Estudios de Comunicación Iberoamericana) y del “Fórum Internacional de la Comunicación y Relaciones Públicas” (Fórum XXI). Investigador Principal (IP) del Grupo Complutense de Investigación ‘Concilium, grupo de comunicación’. Autor de más de 50 artículos científicos, de más de 70 ponencias en Congresos y de 6 libros. Miembro de comités científicos en congresos y revistas científicas internacionales. Director de los Congresos CUICIID. Tertuliano radiofónico.

[http://orcid.org/0000-0002-9850-1350] [wVd-AnwAAAAJ]

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