The visualization process from the perspective of corporate social responsibility

Abstract

The process of establishing the mission, vision and values, is called the Display Process, which projects the image of excellence to be created. The Mission is the reason for an individual, team and company, so quele allowed to exist, achieve sustainability and profitability is the main purpose for establishing an entity. The Strategic Vision is an image of the desired future that we create with our efforts and actions, is the organization in the future. Values are the props that will provide organizations, their strength, their power and strengthen the Vision. Depend on the ethical standards and behavior management. All this has become a technique of internal communication and image building.