Communication efficiency review of universitary television throught Internet

Abstract

The proliferation of information on networks, and the latent need for specialized virtual channels of exchange where one can access the information one really needs, has led numerous institutions, organizations and companies to create their own web spaces in which audiovisual elements like television have a place. Universities have not eluded this growing trend, and more and more university TV is appearing, whose creation, management and programming do not always respond to reasonable criteria linked to real needs in the exchange of information and knowledge among different groups in higher education. This study compares different university internet TV stations to then analyze and individualize the formal, structural and social parameters that should be present in the philosophy guiding their creation: an audiovisual medium that meets the information needs that commercial TV does not cover, works for its own audience and can guarantee its own sustainability in terms of academic and scientific prestige.