Social networks for learning in advertising studies

Abstract

The sharp increase in internet penetration in Spain is also a major challenge for the educational context. In this paper we attempt to make a reflection on the integration of social networks in university education, but from a very particular perspective: the derivative of the fact that social networks can contribute to a learning process but also, in the case of the titration Advertising and Public Relations, as a tool of the future career of the graduates. The purpose is to provide operational conclusions on both issues and, to this end, the literature has examined deeply and existing studies on the use of social media in teaching and subsequently provide the basic parameters of the model application social networks in teaching, a model that follows the existing lines but also adds new perspectives or elements of assessment. Thus, the related experience focuses on a very specific perspective - social networks - the evolution of teaching methods in college and therefore leaves out many other elements relating to new technologies (wikis, blogs, websites ...) that are likely to require a specific study.