Web 2.0 as communications strategy in protocolary events and public relations. british royal wedding (24 april 2011)

Abstract

With the explosion of interactive resources called Web 2.0, communication has evolved in order to adapt to the present era and the transience of information within the new communication horizon that is the Internet. New audiences, that nowadays have different parameters and demands in comparison to traditional audiovisual passive audience, have required the implementation of this adaptive effort in communication. This change affects communication model in multiple ways: distribution of the information as well as the broadcasting of the major international events in the politics and protocol, which have also undergone the process of adaptation to advances in Web 2.0 technology, described by following features: interactivity, participation, proximity, practical immersion of the receiver into real time broadcasting. Three great events have affected the paradigms of broadcasting of the major events in politics and protocol. First event was the wedding of Queen Elizabeth of England in 1947, which was the first real time transmission in various countries around the world. The second was the one that managed to attract the largest global audience in real time: the wedding of Diana of Wales and Prince Charles of Wales (broadcasted on TV). The third event which is the subject of present article is the wedding of William and Catherine, in April 201