The audiovisual bublle of DDT and the financial crisis: a molotov cocktail for TV

Abstract

The arrival of the DDTV was promising to improve substantially the television panorama in Spain but actually it has not been like that. During 2010 and 2011 we have been present at the substantial and most important changes in the new channels. Intereconomía TV has turned into a general television; Tele 5 has acquired Four; CNN+ happened to be Gran Hermano TV; Veo 7 (of El Mundo) stopped temporarily its emission for lack of profitability; and La10, of Vocento, has done without his informative ones and without the own production. The private channels meet obliged to fuse or to close and the public ones cross serious difficulties to survive. The audiovisual bubble that has brought the DDTV and the financial crisis they form a Molotov cocktail for the television. The DDTV is stopping mas victims for the way for that benefits were waiting. Neither diversification, nor quality of contents, nor public service. The television is, every time, more inconsequential.