Advertising fountain pen

Abstract

We have from the beginning in mind that the pen is not adapted adequately to the stage more or less ideal for the development of consumer society in Spain. This is an everyday product even before the appearance of advertising language so need not be introduced artificially. His evolution as a consumer object responds to specific and unique characteristics (eg the expansion of the pen) and although, as for all the world of consumption, the sixties is essential it will be for different reasons.