Aristotle’s Twitter. Revisiting the Classic Concepts of the Classical Rhetoric in the Current Digital Society

Abstract

This article focuses on the potential use of the classic principles of the Rhetoric from a contemporary approach. A current social media user continues using today, centuries later, the communicative strategies described by Aristotle in the Rhetoric, in the Old Greek times. It means and presupposes the presence of humanist aspects in the communication and, at the same time, it grants an enormous creativity to the digital tools. We can apply the ethos, logos and pathos model to the social media. Such parameters, joined with the resources that the emergent technologies offer, are the characteristics and the persuasive of the social media.