Digital Social Innovation : The Crowdfunding Model
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Abstract
Since 2004, the phenomenon of crowdfunding has met a growing development on the web promoting a new form of participative economy to internet users. This is a mechanism of financing via Internet which allows funds to be collected from the general public with the aim of supporting project leaders. 2.7 billion dollars were transited in 2012 worldwide. This article will attempt to analyze this socially innovative initiative ingrained at the heart of communication sciences and to understand the characteristics of such an international phenomenon. First, this paper will question what digital innovation and the new model of participative finance represent. Then we will try to understand and explain how it responds to real expectations and business sectors it invests in. And finally, we will highlight the limitations of such a cooperative model.
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