Management of Social Networks of Tourism in the Web 2.0
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Abstract
Nowadays, the paper that Internet plays in the society is very important, and the tourist sector is not an exception. Splitting of said premise poses the study of the social networks of tourism as key element for the communication and commercialization of tourist products and their strategies. By cause of the limited theoretical framework existent and the fast evolution and change of the own network and his influence in the sector, we procures establish a theoretical context to make possible a depth study of the tourist social networks linked to the e-commerce. We have centered our attention in the typology of the e-commerce business to customer (B2C), because they create a relationship between the user and the bidder. It looks to determine the key elements in the offer of product and the main complementary services offered by part of the social networks of tourism, as well as the strategies by which have to opt according to his current positioning.
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