The “State of the Art”** of Public Relations and Organizational Communication: Portugal in the European Context a First Approach

Abstract

In the present article we analyse the changes that Public Relations and Organizational Communication have  sufferes over the years in Portugal and their integration in Europe.

We performed analysis in Upper Education in Portugal and compare the picture before and after the Bolonia process changes. Our focus are Master and PhD’s Thesis.

We analysed the associative-professional field and the role of the academy in the associations.

We tryed to know today's Consulting in Portugal.

We used theorical search models  of  investigation to follow the evolution of the Communication  Sciences, which establish today a  complex  science group of theoretical and empirical fields.

We relied on documental analysis, interviews and personal experience; we did analysis applied on the survey investigation realized with Master and PhD Thesis post-Bologna.

In terms of Conclusions, we feel that PR still needs a definition. We found designations with various definitions and scientific treatment in the Communication Sciences and Management field, used indiscriminately in the practice of the management business, with distinguished tasks attributed.

Concerning to research and scientific production, the model brought with the Bologna process provided investigation increases, with  Master works  and PHds incentives, specially  to  active people on the educational field, with financements  generated. But are individual projects under way, with reduced and punctual interest focus, often overlapping in various research units, with lack of global scientific interest.

This study includes deepening and scientific justification to perform in the future.