Disseminated values by barbie doll on the webpage barbie.com and on facebook

Abstract

This paper seeks to identify the values reported by the Barbie doll in her Spanish website and to measure the degree of identification of children with Barbie Doll on Facebook. It is proposed to discuss the relationship of children with consumption, to reflect on the consequences of children’s marketing in their education, to highlight the importance of education in the children’s development as conscious consumers and with critical attitudes in front of themessages transmitted by the media,  as well as contributing to the discussion on how and what communication strategies are being developed by the toy companies.