Information research and social networks: the case of the university

Abstract

The social networks are turning into a principal actor in the process of information search. The choice of University is one of the processes of decision determined by the phenomenon of the social networks. As reflection of the conversational and decentralized character of the Internet, the universe 2.0, taking advantage of the Broadband Society, is constituted for the students as one of the principal routes of information. The Universities begin to notice it, and try to adapt their strategies of marketing to catch to the student body. In this article we analyze the paper of the social networks as source of information for the students who try to accede to the University, and compare them with other mass media.